Winner of "Best Start-Up Inspiration Book" at The Business Book Awards 2019, this is an indispensable book for anyone with a creative passion for making beautiful items and who want to turn their creativity into a career.
Do you have a passion for making beautiful objects? Do you feel dissatisfied by your current job or lifestyle? Are you wondering whether you can take the next step and turn your creativity into your profession?
Written by Harriet Kelsall, a highly successful creative business woman and mentor to creative start-ups, this inspirational guide offers easy-to-follow advice from talented and accomplished industry experts, including Keith Brymer Jones (BBC 2’s The Great British Pottery Throw Down), Richard Weston (BBC 2’s Britain’s Next Big Thing), Anna Scholz and many more.
There are practical exercises that will help you sell your creations, choose the right time to start your business, and guide you through as you do so, as well as guidance on writing a business plan, identifying and reaching customers, researching your competition, pricing products and testing the market, and promoting your business successfully.
Packed with interviews, encouraging real life case studies and tips from successful entrepreneurs who turned their passion into their own successful creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.
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